Tips for Effective Home Improvement Marketing
Do you feel like your home improvement marketing company is being overshadowed by larger competitors? Would you like to grow your business? It is then necessary to market your home improvement business. There are targeted ways even small home improvement companies can market their services. We are not talking about mailing out thousands of flyers or buying radio ads. There are targeted ways even small home improvement companies can market their services. We are not talking about mailing out thousands of flyers or buying radio ads.
We’ll share some actionable home improvement marketing company you can start using today in this 5-minute read, where we work with a lot of housing professionals. Our first point is to explain why you should invest in home improvement marketing.
What do Home Improvement Companies need to know about marketing?
It is estimated that there are more than 10,000 home improvement companies in the United States alone, and the number is increasing every day. It’s important to get your piece of the pie as well when you market for home improvement. The traditional method of marketing home improvement services has relied on referrals, but that isn’t the fastest way to grow your business. If you don’t invest in marketing strategies, you’ll be left in the dust as more and more companies invest in them. Is it time to re-evaluate your marketing efforts if you want your business to thrive instead of just getting by? The following are some of the benefits you can receive when you begin marketing for home improvements:
Attract clients who are willing to pay more
Identify specific clients
Automate your marketing processes
Don’t just wait for clients to contact you, but actively seek out new ones
Differentiate yourself from the competition
Google My Business (Maps) optimization: It’d be amazing if your company was on the first page of Google when people searched for “home improvement contractors in (your area)”.
Set up Google Adwords: Using Google ads for home improvement allows you to rank high for keywords like “[your location] home improvement companies” for your most important keywords.
Online reviews can be collected and published: 84% of consumers do not trust personal recommendations more than online reviews, and 87% say they need a 3-5-star rating before considering a business. The new way to get a referral is through online reviews. Show up in the top Google results with a bunch of 4 and 5-star reviews and you’ll find it hard to get them to leave a negative review.